The Groove Revolution is a movement to get everyone groovin' into a better mood every day. No talent required. No judging allowed. Just have fun. Just Groove. It starts with your shoes. We put the best smooth natural soles in the world on the best sneakers in the world so you can have fun moving smoothly & naturally. Natural soles = fun natural motions for your soul.
When your Nikes can groove like Guccis and your Adidas can slide like Pradas, your life gets a lot more fun. Your knees, ankles, and core get stronger. Your agility, coordination, and natural stabilization skills improve. And your moves get so smooth--- whether it's at concerts, clubs, dance-fitness classes, or just groovin' at home for fun.
Obviously you should still wear rubber soles for many activities in life, but it is extremely unnatural & unhealthy to wear them ALL the time like most people do today. Groove Soles are good for your knees, ankles, and soul. To understand how the Groove Revolution unlock your body's NATURAL range-of-motion with NATURAL soles, please watch this video, then read our story further down this page:
The Groove Revolution began in October 2007 when writer / musician / inventor Rob Corbett began researching the science of music for his book about why & how everyone can jam on instruments to feel better every day. No talent required. Just have fun. Just Groove.
Playing funk grooves on bass & guitar had saved Corbett from a bad path as a young man and landed him on Oprah's show after music changed his life (his full story is at RobCorbett.com). So he began working on a book to inspire young people to jam every day after school, teaching them his easy "Just Groove" methods for venting stress and clearing the mind via musical meditation.
Like most American guys today, Corbett wasn't into dancing. At all. But then books by Harvard and MIT about the origins of music over the past 4 million years taught him that dancing is a universal instinct in everyone's DNA. Most Americans today, though, feel too self-conscious to dance because our culture judges everyone's musical abilities more than any culture in history.
For 99% of human history, music was a spiritual activity that ALL people did regularly, just to feel good in their souls--- not to be good in talent contests. But then in the 20th century, the invention of radio, records, and TV turned music into a big business for the first time ever, and our culture gradually began scrutinizing everyone's "talent" and "skills" to see who's "good enough" to "make it" and who's not. This modern mindset that you shouldn't dance or jam unless you're "talented" is as UNHEALTHY as thinking that you shouldn't exercise unless you're a talented athlete.
Just as everyone can exercise their body into better shape--- regardless of athletic ability --- EVERYONE can rock their soul into a better mood, regardless of music ability.
While Corbett's book was originally just going to be a guide to jamming on instruments to feel better, he realized that the easiest way for people to feel better immediately without any musical instrument training was to JUST GROOVE around the house to their favorite music. "Dance like no one's looking--- in an empty room where no one IS looking." Close the door, blast your headphones, and JUST GROOVE like when you were a little kid getting silly to music before our "talent judging" culture made you too self-conscious to rock your soul for fun every day after school or after work.
So, as an experiment for his book, Corbett started grooving at home in an empty room. No choreography. No premeditated "moves." No self-conscious thinking about your "skills." Just think about other stuff in your life and let your body groove naturally like our ancient ancestors did. Corbett's soul felt amazing after every session, so he got hooked. This soon led to a breakthrough discovery that changed his life forever...
On Halloween 2008 at New Orleans' legendary live music club Tipitina's, someone spilled a drink which made the floor slick, and suddenly Corbett's sneakers were able to slide, spin, and groove around the floor like never before. He immediately thought of James Brown, and how everyone in the 1960s-1970s rocked natural leather soles that allow fun, natural motions to music.
Inspired, he began a long search for cool comfortable shoes with leather soles... but they didn't exist. He didn't want to buy $600 Italian dress shoes to wear to concerts & clubs, so Corbett and his team devised a method for bonding leather soles to his favorite sneakers by Nike, Converse, adidas, PUMA, Vans, and SUPRA. The first pair he ever made was for his 2009 Halloween costume, NBA star Chris "The Birdman" Andersen, as you can see in a funny video here.
Now Corbett is living proof that our soles will transform your ability forever: all of the footwork in our videos is by him, a guy who never danced until a few years ago. "I used to hate dancing," he says. "Most guys today do. But then I realized it's because our feet are stuck to the floor in ridiculously unnatural traction that never existed for 99.9% of human history. Ever since I freed my soul from rubber soles, I've had more fun than I ever thought was possible in life, so I'm on a mission to help everyone else experience that fun natural euphoria as well. It also gets you in great shape without feeling like exercise. It's just fun."
Indeed, the fitness potential is enormous, as you can see here.
Since 2010, we've experimented with hundreds of different sneakers & different soles / materials. The only combination that ever meets our standards is combining the best leather soles in the world with the best sneakers that have amazing cushioning and flat bottoms that we can bond our soles onto air-tight. We've learned that using anything less than the best soles & best sneakers is a waste of your money & our time because if the shoes aren't comfortable, you won't wear them, and if the soles are sub-par they won't slide well or last long. We strongly recommend premium skateboarding shoes because they're flat and well-cushioned, such as SUPRA, Nike SB with Lunarlon cushioning, Converse CONS with Lunarlon cushioning, and adidas ADV.
In 2014, we launched our own original line of Groove Revolution (GRV) shoes, including a special James Brown edition worn by James Brown's grandson on the red carpet of the world premiere of the James Brown movie, GET ON UP. But mass-producing a wide selection of sneakers that are as high-quality as the very best shoes by Nike SB, adidas, SUPRA, and Converse requires tens of millions of dollars in capital, so it makes more sense to just let those awesome brands make their awesome shoes and then we will make them groove! It's so much better this way. Now you KNOW the shoes will perfectly fit your feet & your style, because YOU choose your favorite shoes and then we will make them groove.
The most fun chapter of your life is about to begin. Welcome to the Groove Revolution.
THE MOST COMFORTABLE SLIDING SHOES EVER MAKE LIFE MORE FUN THAN EVER.
OUR STORY - The Rhyming Version
It began with a book about jamming,
by a man who didn’t like dancing.
But then he studied the science of groove,
and learned that we were born to move
to music. It’s fun, and it’s in your DNA.
So just groove. Every day.
So he started groovin’ for fun at home
and quickly found it uplifted his soul.
So he kept on groovin’ an hour a day
just to rock his blues away.
No choreography, no pressure to nail premeditated moves,
No training, no judging, no rules, JUST GROOVE.
But soon he would learn you can’t really rock
until your feet & legs are unlocked
from the unnatural traction
that blocks natural actions.
’Twas Halloween in the hallowed halls of Tipitinas in New Orleans…
The music was sick, the wet floor was slick,
and suddenly his sneakers began new tricks,
sliding all around the ground,
twistin’ and groovin’ like the great James Brown!
And it was so much fun, he just kept gettin’ down!
The natural motions were like a magic potion
that filled his soul with euphoric emotions.
But then he realized “Wait…
…this is how ALL guys could move at the birth of rock-n-roll
because guys back then still rocked in smooth soles!”
Yes, from a million years ago through the 1970’s…
all guys’ feet could twist and spin and naturally groove
because natural traction levels let you move smooth.
But now we’re stuck in unnatural shoes,
so we just stand around like inhibited fools.
You see, every night at nightclubs, everywhere on Earth
the natural soles on women’s shoes
enable natural twisting moves,
and THAT is why women still groove
but guys can no longer move smooth.
To quote Mars Blackmon, “Money, it’s gotta be the shoes!”
Google clips of Soul Train
and you will be blown away
to see that guys could groove & spin
because of the smooth soles they were in!
But then in the 80’s:
Sneakers took over because they’re more comfortable,
but their repression of groove is unnatural and horrible.
So he searched the Earth for cool comfy shoes
with natural soles that let you move smooth,
But alas, they did not exist…
and it was then that he saw a big rift:
Smooth soles on dress shoes, but no comfortable kicks!
He just wanted sneakers with natural soles to free his soul
for more fun at concerts, clubs, and just groovin’ at home.
So he started making them…
The world’s first sneakers with natural soles to unlock your natural soul.
And it ’twas as much fun as the birth of rock-n-roll!
But then when the masses who were still stuck in traction marveled and asked him
about his foot action as if it were magic, he’d say right back at them:
“Dude… this is how EVERYONE could move before the world got STUCK IN RUBBER.
Smooth-soled sneakers are the answer, my brother!”
Yes, the repression of fun is about to end,
as Groove Soles get the world rockin' again.
Welcome to the Groove Revolution, everyone!
Life is about to get more FUN.